Explore the intricate dynamics of contemporary culture with this insightful examination of taste and authenticity within late modern capitalism. Authored by Alessandro Gerosa, this work delves into the societal and cultural forces shaping the so-called "hipster economy." It provides a compelling analysis of how consumer preferences and the pursuit of authenticity influence economic trends and social behaviors in today's world. Ideal for those interested in society and culture, this book offers a thought-provoking perspective on the intersection of lifestyle and economics.