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Qualitative Methods in Business Research (Introducing Qualitative Methods series)

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Qualitative Methods in Business Research (Introducing Qualitative Methods series)

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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
$40.47

Original: $115.62

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Qualitative Methods in Business Research (Introducing Qualitative Methods series)

$115.62

$40.47

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Brand Spanking New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.
All items shipped within 3 working days of payment.
Please note that all our DVDs are Region 2.


Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.